
The fashion world is in flux. Shifts in style influence, business practices, and marketing strategies in our global landscape are being shaped and driven forward by a new set of determinants. Fashion, is no exception. So, what does an award winning stylist think about the future of eco-fashion? I had a chance to ask British-born Kizzy Jai Knight, founder of Jai Activewear about the future of sustainable fashion, the advantages of marketing as an eco-friendly brand, and her fabulous line, Jai Activewear. Find out what one of the leaders in the eco-fashion industry has to say!
GSR: In your own words, could you describe Jai Activewear?
Kizzy: Playfully regal. It’s a contemporary brand that bridges the gap between style, comfort and sustainability. It is clothing that seamlessly transcends age.
GSR: What inspired you to create the concept of an ethical and eco-friendly line?
Kizzy: I wanted to do my part in lessening the amount of trash sent to landfills. I love clothes and have always been inspired by "up-cycling" and reconstruction. A couple of years back, I was working in a yoga studio and there were always bags and bags of empty plastic bottles waiting to be picked up for recycling. One day after class I cycled home balancing two large sacs on my handle bars, and started to play. To cut a really long story short the plastic bottles turned into this crazy gown, which in turn inspired me to research recycled sustainable eco-friendly fabrics and well here we are today.